RefoundMoney
Competitor intelligence

Your competitors' moves,
in your inbox monthly.

A monthly brief on 3–5 named competitors in ONE vertical — price moves, openings and closures, hiring signals, promotion changes. Public sources, human-read, synthesized into what it means for you. $300–500/mo. Cancel anytime.

One vertical, covered deep. Public data only, sources cited. Cancel anytime.
Retainer pricing — intelligence isn't a project, it's a pulse.
Single competitorone named company, tracked monthly$300/mo
Competitive set3–5 companies, one vertical, monthly$500/mo
Sample briefone month, one set — the proof before the retainer$149 first
White-label resellers exist (MyIntelBrief $79.99–$1,499.99/mo) — demand proven; the commentary layer is the differentiator.
Exhibit A — the deliverable

A case file,
not a report.

This is a real RefoundMoney brief (anonymized). Signals pulled from public sources — menus, filings, listings, job posts — then synthesized into what changed and what it means for you.

1.Public data only. Menus, permits, filings, job posts — everything cited, nothing gray.
2.The commentary is the product. Raw data is nearly free; the one-page "what it means for you" is the retainer.
3.One vertical, covered deep — four restaurants in one food group, not thirty categories wide.

Every packet contains:

  • Monthly brief per competitor: moves, openings, hires, promos
  • A "what it means for you" page — the actual value
  • Alerts between issues for abrupt changes
  • A year-end market map
Human-verified before it reaches you. Machine math, human judgment.
[ REFOUNDMONEY ]
BRIEF · OCT 2026 · 4 COMPANIES · ONE VERTICAL
COMPETITORS TRACKED
PRICE MOVES — 3 ITEMS CUT 8–14%↳ LUNCH DAYPART DEFENSE — YOUR #1 DAYPART OVERLAP
NEW — east-side permit filed
HIRING — 14 POSTINGS, 9 KITCHEN↳ EXPANSION SIGNAL — STAFFING FOR VOLUME
PROMO — loyalty relaunch, double points
SIGNALS THIS MONTHNone
WHAT IT MEANS FOR YOU↳ 3 moves to answer: lunch, east side, loyalty
↳ RECOMMENDED RESPONSES↳ 3, with dates
SOURCES TRAIL — THIS MONTH
MENUS — 4 sites diffed vs last month
COUNTY PERMITS — 2 filings pulled
HIRING — 14 postings parsed
PROMOS — calendar assembled from public posts
↑ 11 signals this month, 3 needing response — page 2 is the so-what
HUMAN-SOURCED
MONTHLY
CANCEL ANYTIME
$0
signals delivered across client briefs this year — all public-source (illustrative seed)
0 access needed to YOUR data — it's about them Public sources only, cited in every brief 1 vertical covered deep, not wide
How it works

Three steps. One vertical. Monthly.

STEP 1

Pick the set

Name the 3–5 competitors. We confirm coverage gaps.

STEP 2

Monthly pull + synthesis

Public data diffed month-over-month; the "what it means" written by a person.

STEP 3

Brief lands monthly

Moves page + responses page, with alerts between issues.

$300–$500/mo by set size; $149 sample brief first. One-page format; alerts in between.

Three questions

Is this spying?
No — public sources only: menus, permits, filings, job posts, public socials. Every claim carries its source.
Why not just AI summaries?
The pull is automated; the synthesis is human. Raw AI summaries are the commodity we price above.
Can I cover two verticals?
One vertical per retainer — depth is the product. A second vertical is a second brief.
$149
sample brief — one month, one set, before any retainer
See the sample