The full build on top of A2 costing: the popularity × margin matrix for every item, re-costed recipe cards, an optimized price architecture, and a walkthrough that shows exactly what changes on the line and the page. Two weeks, flat.
This is a real sprint matrix (anonymized). Every menu item placed by contribution margin and popularity — and every quadrant gets its move, named and priced.
Every packet contains:
| STAR — high margin, popular | None |
| → move: feature placement, protect spec | None |
| PUZZLE — high margin, slow↳ CAESAR — move to add-on + menu-board swap | 2.87 |
| PLOW-HORSE — popular, thin | — |
| DOG — low both↳ LOADED NACHOS — rework spec or cut, −$61/mo drag | — |
| ANCHOR LOGIC — burger price held | — |
| MOVES ISSUED | None |
| PROJECTED LIFT — 12 MONTHS↳ From the 9 moves, matrix-priced | |
| ↳ PER LOCATION↳ 9,240.00 |
The $495–$895 costing audit runs first — the sprint builds on its numbers.
Every item placed and moved: placement, price, spec, cut — human judgment on every quadrant.
45-minute recorded walkthrough; your team applies the moves that week.